British American Tobacco Iberia - British American Tobacco Iberia
+34 91 555 1904
info_es@bat.comStrategy and purpose
For a Better Tomorrow™: Building a Smokeless World
Our purpose is to create a Better Tomorrow™ by building a Smokeless World and offering a broad portfolio of reduced risk products combustion-free to adult smokers.
Our vision is based on leaving traditional cigarettes behind and changing adult smokers to New Categories.
At BAT we work with a clear objective: we want to become the first brand to offer smokeless products in 2035. Today we have 26.4 million consumers of non-combustible products (vaping, heating products and nicotine pouches) and we want to achieve the goal of reach 50 million in 2030.
Currently, Smokeless now accounts for 18% of Group revenue. Therefore, we are committed to all industry players in offering high long-term value through our exclusive multi-category model.
Risk Reduction and New Categories*
BAT is a company that is committed to innovation and the development of New Categories. We are the only company in the sector in Spain that has all product categories. Scientific evidence is the basis of our business in harm reduction.
At BAT we invest more than £30M in R&D. We have the best team of scientists and engineers, more than 400 transversal R&D professionals from various fields, such as biotechnology and clinical trials. We are accelerating the development of the next generation of New Category products to lead the journey towards a Smokeless Word. We want to transfer 50% of our income to non-combustible products by 2035.
Our business transformation is supported by robust, third-party-proven science, which has allowed us to innovate and demonstrate the reduced risk of smokeless products compared to traditional tobacco – something that can only be achieved through science.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
Company facts
240 employees
Our brands: Lucky Strike, Pall Mall, Vogue, Peter Stuyvesant, Winfield, Royal Crown, Dunhill, Rothmans, Royals, Kool, Craven, Viceroy .
Our vaping brands: Vuse
Our tobacco heated brands: glo™
Our nicotine pouches brand: Velo ™
Explore our world
British American Tobacco is one of the world’s most international businesses and many of its Group companies have their own websites.
Careers at BAT
If you are interested in joining our team and developing your career with BAT, please visit our website where you can see what vacancies are on offer and find out more about the way we work.
Contact us
British American Tobacco España S.A.
Edificio Torre Espacio
Paseo de la Castellana 259-D Planta
2528046 Madrid
España
Email : info_es@bat.com
Tel : +34 91 555 190